Creating soft goods was never the mission. At its core, Mental Architecture™ was built to give people actionable tools for building a better experience—from the inside out. But when this project took shape, I felt called to celebrate it—because of how proud I am of the good I know it will create in the world. A simple hat felt like the perfect symbol. The response was immediate: “What is Mental Architecture?” And after sharing the vision behind it, I’d often hear: “I love that. Can I buy one? That’s where the spark happened—where creativity met community. What began as a personal symbol on public display became something others wanted to wear—not just because it looked good, but because it meant something. And here’s the truth: being creative and making things is deeply embedded in my DNA. But I never want our pieces to be the main event—only pages in a bigger story. Little wearable notes that remind you to keep going, keep building, and keep striving for the best version of yourself. That quiet, unspoken symbol—within our community of thinkers, creators, builders, and doers—that says so much.